The Total Cost of Ownership (TCO) for using Sofilytics CRM & Marketing Automation Platform offers SUBSTANTIAL VALUE.
We have broken down the potential costs and impact associated with using a typical CRM & Marketing Automation Platform vs Sofilytics:
1. Ease of Use and Adoption
Training and Onboarding Costs
- Training Programs: $2,500 – $15,000 annually. Training can be required for new hires or existing staff to manage both simple and complex systems effectively.
- Extended Onboarding Time: If the system is not user-friendly, onboarding time may be prolonged, impacting productivity.
Employee Productivity
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Reduced Efficiency: Employees may spend more time managing customer relationships manually, leading to decreased productivity and potential loss of revenue.
2. Customer Service
Support Costs
- Delayed Issue Resolution: Without immediate, high-quality support, issues may persist longer, leading to operational disruptions. This can translate to costs ranging from $5,000 – $50,000 annually for external technical support or additional internal resources.
- Downtime Costs: Operational downtime due to unresolved issues can result in significant losses. For example, if downtime costs your business $500 per hour and issues take 10 hours to resolve, that’s $5,000 in losses per incident.
Communication Challenges
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Miscommunication Costs: If support is not available within the USA, language barriers or time zone differences could result in miscommunication, potentially leading to project delays and additional costs.
3. Support Costs
Unplanned Support Expenses
- Support Fees: Without a platform with no support costs included, you might need to pay for ongoing support. These costs can add up to $2,500 – $20,000 annually, depending on the complexity and frequency of support needed.
4. Platform Modifications and Configurations
Customization Costs
- Modification and Configuration Costs: Without free modifications, you may need to spend on customizations, which could range from $2,500 to $30,000 annually, depending on your needs.
5. Total Cost of Ownership/ROI
Inefficiencies and Missed Opportunities
- Operational Inefficiencies: The lack of automation and centralized data can lead to inefficiencies. These inefficiencies could cost 10-20% of potential revenue, translating to significant lost opportunities and reduced profitability.
- Increased Marketing Costs: Without automation, marketing campaigns may be less effective, requiring more budget to achieve similar results. Additional marketing expenses could range from $5,000 – $15,000 annually.
Employee Turnover and Satisfaction
- Higher Turnover Costs: Frustration with inefficient systems can lead to higher turnover rates, which might cost $5,000 – $50,000 annually to recruit and train replacements.
Summary of Estimated Typical CRM & Marketing Automation costs vs Sofilytics
| Quality CRM & Marketing Automation Platform | Sofilytics | |
|---|---|---|
| 1. Training and Onboarding | $5,000 – $15,000 annually | NO Charge during the life of the contract |
| 2. Support Costs (Delayed Resolution and Downtime) | $5,000 – $55,000 annually | NO Charge during the life of the contract |
| 3. Unplanned Support Fees | $2,500 – $20,000 annually | NO Charge during the life of the contract |
| 4. Modification and Configuration Costs | $2,500 – $30,000 annually | NO Charge during the life of the contract |
| 5. Operational Inefficiencies and Missed Revenue | Variable, but could impact 10-20% of potential revenue | NO impact |
| 6. Higher Marketing Costs | $5,000 – $15,000 annually | NO impact |
| 7. Employee Turnover Costs | $5,000 – $50,000 annually | NO impact |
| Total Estimated Annual Cost: | $25,000 – $185,000 | $0 |
Adding these estimates together, the total cost of using a high-quality CRM and marketing automation platform can range from approximately $25,000 to $185,000 annually. This does not include potential losses from decreased revenue or additional costs due to operational inefficiencies.
Investing in Sofilytics CRM & Marketing Automation Platform with unparalleled ease of use, best in class customer service, no ongoing support costs, and no extra charges for modifications will eliminate and/or significantly reduce these potential costs while improving overall business performance.
